April 17, 2007

Direct Mail Not a Hostile

Are you fed up with your overloaded letter and email boxes? Probably we all are. It is a paradox that we marketers do not like them […]
March 28, 2007

To Advertise or Not To Advertise?

Well, I do not think that this guestion is of the same significance as Hamlet’s To-be-or-not-to-be? question. In other words, sometimes you can survive even if […]
March 12, 2007

Which Forms of Advertising May Be Most Effective?

If we want to answer the stated question it is necessary to define two basic expressions, forms of advertising and effectiveness. According to the marketing literature […]
March 1, 2007

Advertising Saves Society

You will find many definitions and views on advertising. According to the Wikipedia advertising is paid communication through a non-personal medium in which the sponsor is […]
February 19, 2007

Start Anew

Hello people, Christmas is over, Valentine was here the last week and that is the time I am coming back to Ireland to continue writing this […]
December 18, 2006

Getting Rich in Ireland

Getting Rich in Ireland, is a new series that I am writing for the multi-cultural newspaper Metro Eireann. I am drawing on my sales, marketing, coaching […]
December 18, 2006

ADSPORT – the Ultimate Lead Generation Tool

Hello, people!Christmas is approaching and as I also want to celebrate it in the family circle, I am coming home, back to Slovakia. Therefore this is […]
December 11, 2006

Pay per Click Advertising Campaigns

Hello, people! Last week I told you something about SEO. Now I would like to focus more on its very handy supplement and support of high […]
December 4, 2006

How Does SEO Marketing Really Boost Sales

Hello, people! This week was really exciting for me as I have for the first time the opportunity to participate on couple of meetings with our […]