What is the buying motive?
August 10, 2005
August 24, 2005
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Hi everyone,

I hope you had a great week. I sure did.

I have been continuing to read a lot to acquire more knowledge. I have also done some proof-reading for Peter’s articles that will be published in the next newsletter (subscribe now, if you haven’t yet, there are some great tips for free!).

I have done some promotional tracking. Finally, I have done two different ads for a client.

This week, I offer this advice: inspired from an article on a successful private firm producing sausage named Johnsonville Sausage in the USA, one of their techniques that I admire is a very powerful one that their competitors (big corporations) forgot. They have three semitrailers equipped with huge grills so that people can taste their sausages. A small investment for a long term value return.
Allowing people to test your product is an extremly successful strategy to adopt. That is what is called guerilla marketing and in the competitive environment that many of you operate in, it is only one more solution to face the problem of trying to succeed in the marketplace.

See you in a week and all the best until then,

P.S.: I would love to have your opinion on my blog!

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