Tasting…testing…August 17, 2005
Half way thrus…August 31, 2005
I hope you had a great week. I sure did!
I have been concentrating my energy on one single project: gathering all the publications in Ireland. At first, I only found a couple on the internet, but Peter reminded me of an old tool which power I forgot. It was really interesting since I discovered so many publications.
This week, I offer this advice: once again, I have been inspired by a business article. This time it is on the struggling Pier 1 Imports story. To increase sales, they tested catalogues in some local markets with great results as traffic in stores increased.
When was it the last time you considered sending a catalogue to your potential buyers? As the article underlines, it creates “an impulse buying and brand awarness” which can only help your business. (at 3R can help you in the conception of your catalogue)
To read the complete article: Pier 1 Warns of 2Q Loss on Falling Sales By STEVE QUINN, Associated Press Writer (that you will find on Yahoo! Business News).
See you in a week and all the best until then,