Peter’s intervention at Aquatech was very timely. We were a successful heating and supplies company, turning over more than €3million. Peter identified a few areas for immediate improvement, specifically in relation to marketing, organisational structure and sales process. 6 Months on, I am delighted to say that our revenues our up 40% year on Year.

Brian McCarthy, Aquatech Ireland



Probably best described as a social entrepreneur. Having started his Career as a lecturer in computer science for 4 years, he spent 15 years in corporate life before starting 3R Consulting in 2004. In the last 10 years Thousands of people have benefited from Peter through Training, Lecturing, Mentoring, Coaching, TV and Radio.

If you would like to read more about Peter’s sales training, please click here.

Author of “The 10 Commandments of Happiness”, I am in the middle of writing two other books.

Peter managed teams 50+ sales personnel in Europe for IBM and grown two international start-ups to multi-million revenues as sales director. Running his own sales & marketing consultancy, 3R, since 2004 has enabled hundreds of companies articulate their vision and harness the skills of their people to achieve success. Peter has also conducted numerous sales training sessions and has presented on TV & Radio.

Specialties: Sales Director, Marketing Director, Product Marketing, Professional Speaker, TV & Radio Presenter, Author, Sales & Marketing, CRM, Business coaching, NLP, Business Process Design, Sales & Marketing Strategies

  • Still believes in the good in everybody!
  • An inherent ability with people to coach and motivate them.
  • A natural persuader
  • A strategic and “out of the box” thinker
  • A track record of over achievement of sales targets
  • International and national management experience
  • Volunteer in many organizations

Call us on 089 466 2000 or 01 960 9023 or fill out a form to see could Peter help your company with his insights.