5 Steps of Success in Marketing and PRNovember 30, 2011
Digital Marketing: Dare to Advertise on Radio/TV?December 9, 2011
Here are a few tips that could help you evaluate the advertising effectiveness when advertising in print media:
- Use different phone numbers on various ads or in various magazines
- Have a slightly different call to action on each ad, e.g. “Ask for a Quick Quote” or “Ask for a Free Consultation”, or “Call for a Free Audit” etc.
- Provide slightly different offer in each ad, e.g. pick a different product or slightly different price – $9.99 or $9.97
With all these options, you will have to always put down what the prospect asked about so that you can track back which ad brought in most customers.