August 23, 2007
Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed And yet the advertising gurus would have […]
August 21, 2007
Made you look, made you stare – the only thing worse than being talked about, is NOT being talked about.Bland headlines, like dowdy clothes, never draw […]
August 20, 2007
Another debate – and I am opposing it – I mean really who ever made money out of blogging?go on – give us your responses…Peter MOTION […]
May 9, 2007
Conducting a customer survey lets you finally realise what your customers actually value about your offering.Do you really know what they want? How could you possibly […]
April 26, 2007
Speaking is something we usually pick up automatically. Most of us never deal with it as something special. Every day we say hundreds of words (although […]
April 20, 2007
Marketing Tip: Are you speaking in the language of your customer about their needs, wants and pains. 92% of people purchase based on wants – yet […]
April 17, 2007
I have to apologise here and now – I have been a bad blogger!So in attempt to remedy it I am going to give you two […]
April 17, 2007
Are you fed up with your overloaded letter and email boxes? Probably we all are. It is a paradox that we marketers do not like them […]
March 28, 2007
Well, I do not think that this guestion is of the same significance as Hamlet’s To-be-or-not-to-be? question. In other words, sometimes you can survive even if […]