Marketing Management: Which Symptoms Can Lead to a Failure?
Posted on : 05-08-2010 | By : Peter Lawless | In : Marketing Consultants
Tags: key performance indicators, marketing, marketing management, sales team
0
There are many nearly successful companies, who have great goals and ambitions like you, however encounter many problems. Some of the key issues that they may be facing are as follows;
- The sales team is converting less than 10% of opportunities into sales.
- There is no process for lead qualification and many leads are falling through the cracks.
- The sales team is not following defined sales processes.
- There is a lack of adequate sales management.
- There is no measurement of Key Performance Indicators.
- There is no consistent format for pricing proposals being used.
- There is no process to gauge customer satisfaction levels.
- There is no process to gather customer testimonials.
- There is no process to obtain customer referrals.
- It is not clear what leads are generated by the marketing spend.
Do any of these seem familiar? Could you improve anything and grow your business?
Related posts:
- Creating Your Marketing Plan Does your current marketing strategy achieve your revenue objectives? Do...
- 4 Steps to Evaluate Your Marketing Partners How could your your business benefit from marketing partners who...
- Tracking Success of Individual Marketing Campaigns Do you know how effective is your your marketing? Which...
Related posts brought to you by Yet Another Related Posts Plugin.





