After you have done your research and have a shortlist of people you want to build partnerships with, offer them an advantageous way of cooperation. Here are a few suggestions:

1. Call them and arrange a face-to-face meeting if possible.
2. Find out whether they are really interested in cooperating with you.
3. Refer your customers to them – be the first who gives.
4. If they cannot recommend you but have any magazines, you can ask them to publish one of your articles or case studies.
5. When your customer and the partner are linked already, it becomes very valuable because it builds trust on all three sides.
6. Whenever possible, operate through referral fees as well – give partners 10% for referring to you.