Do you have your own Shopify store? If so, congratulations! Launching a new store on Shopify is an impressive feat on its own, but it’s only the first step in the long pathway to e-commerce success.
Once you’ve set up your products on Shopify, the next step is to start advertising your page and garnering new visitors. However, this is often easier said than done. If you’re new to the world of Shopify e-commerce, you must be wondering how to drive organic traffic to your Shopify store. If so, keep reading because we’ve got all the ultimate tricks that can help you with Shopify SEO!
The importance of keywords cannot be undermined; keywords are the base and core of internet search engine optimization (SEO). SEO refers to the process of making your online store more prominent amongst search engine results.
Keywords are common words that people punch into search engines like Google when they’re looking for something. So, if you want to increase store traffic, you’re going to have to find out what keywords your potential consumer uses and incorporate those into your website.
You can use free online keyword-finder applications to curate a list of popular keywords for your Shopify SEO attempt. Once your list is ready, you can use these keywords throughout your online store. Just be sure to place them at strategic locations, or else your readers may get annoyed by the frequent use of repetitive SEO keywords.
E-commerce platforms generally have limited text paragraphs and finding a suitable place to insert keywords can be a challenge.
Regardless, some common places to add keywords are:
While you may be tempted to fill up your product descriptions with keywords, doing so can sometimes have a negative effect. Imagine reading through a short paragraph that’s obsessively filled with repetitive phrases and words that may or may not be relevant at the time. That’s how your customer would feel when reading through a heavily optimized paragraph.
The trick to Shopify SEO is to organically incorporate keywords as needed. A special trick some shop owners use is that they include a brief paragraph or two at the bottom of their Shopify webpage and fill that with keywords.
Of course, the paragraphs should contain interesting information for the reader and relevant to the store’s products or services, or else it may come across as forced and awkward.
Also, be sure to use many different keywords. Keyword diversity is essential, or else your paragraphs risk appearing dull and bland.
The world of Shopify SEO can come across as daunting at first sight, but it isn’t all that bad. However, it takes a practiced hand to create a truly well-optimized Shopify page.
Luckily, many experts can help you with this. If you’re scouting for professional Shopify SEO experts, consider signing up your e-commerce business with our team at 3R SEO Consultants.