Do you own an Ireland-based business like a real estate company or restaurant? Or are you a professional residential painter servicing homes in Dublin and other nearby areas? Whatever type of SME you have, it can benefit from local search engine optimisation.
Getting local SEO services from a trusted SEO company like 3r can help you connect with consumers. Investing in this online marketing strategy improves your visibility, enabling you to compete even with bigger brands.
Local SEO is a marketing strategy that makes local businesses like yours appear on geographically-related search engine results pages (SERPs). It is for companies with brick-and-mortar stores and service-area businesses or commercial contractors that cater to customers in a specific locality or region.
A successful local SEO campaign lets you appear on search results pages, so nearby consumers who are looking for products and services you offer find your company.
For example, when a homeowner searches online for the best house painting company in Dublin, you would naturally want your company to be one of her options. But before this can happen, she needs to find your business which means appearing on SERPs for this query. This is exactly what local SEO does for your company.
Remember, gone are the days when consumers use the phonebook to look for companies and service providers. The preferred method nowadays is to search online via Google and other search engines.
Furthermore, a huge percentage of search queries on Google, the world’s top search engine, have local intent. This means that the people making these searches are looking for stores or service providers near them.
Did you know that 93% of buyers use the Internet to find local products and services in 2020?
According to reports, in the past two years, “near me” or “close by” searches grew by more than 900%.
Clearly, more and more people are relying on the Internet to find local businesses. This also means that your company is missing out on a lot of potential customers when it is not appearing on SERPs.
Local SEO is what gets your business on these pages and lets local consumers know that your company exist. It is a strategy that increases your online visibility and lets your reach more people in your service area.
People who make local searches are the type of users you want to capture. These are consumers who are almost at the end of their buying journey. They are ready to take action – whether it’s visiting the store or making a purchase.
In fact, 88% of users who make a local query using their mobile device visit or call the shop in 24 hours. Moreover, 28% of local searches result in purchases.
Simply put, local SEO does not just help you generate more leads but also provide you high-quality ones. It gives you consumers who are already intent on making a purchase. With these good leads, you can expect better conversion rates and more sales.
Local customers are the best kind of customers for companies with physical stores and service-area businesses. These consumers are just within the area you service which means that they will keep coming back if they like what you’re providing them.
Hence, with the help of local SEO, you can gain more loyal customers whom you can rely on to make repeat purchases and promote your business to their network. Moreover, loyal customers can bring in more money as reports found that they spend 67% more than new customers.
In summary, local SEO can drive more clients to your store or business, enabling you to generate more sales. But to fully reap the benefits of this online marketing strategy, you need experts who are experienced in improving the local online profile and increasing the rankings on SERPs of Irish SMEs.
Thinking of getting local SEO services? 3r SEO & Marketing have helped countless Irish SMEs improve their visibility on local searches and get high-quality leads. Call us now on +353 (0) 1 960 9023 or visit our website to schedule a free SEO consultation!