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WordPress is an excellent platform for website creation and has one of the best user interfaces out there. However, creating a website isn’t enough. It is also essential to ensure that your website is attracting enough traffic to sustain its presence in the online realm.
The market for online content is more competitive now than ever before. With no signs of slowing down, we can see content creators everywhere running after the latest tools and tricks that will help them boost their site’s rankings on search engine results pages. This is why you still need to employ SEO strategies, so your website won’t be left behind.
However, we understand that the process can come across as quite daunting, especially for beginners. To help you chase this fear away, we have put together a set of handy tips that will allow you to significantly boost your WordPress website’s rankings.
Select a Trusted Hosting Provider
It is extremely important that you host your site with the help of a reliable provider. This is because your hosting provider determines crucial website elements, including site speed, security, and website uptime.
Site speed is extremely important because Google, the largest search engine, identified it as a ranking factor. This means that your site’s speed has a direct effect on your organic search rankings. Therefore, we’d advise you to opt for a reliable host instead of merely choosing the cheapest option you can find.
Use a WordPress SEO-Friendly Theme
WordPress has an entire library overflowing with excellent themes. When selecting a theme, keep an eye out for those that are SEO—friendly because these will help your optimisation efforts.
Themes that are not SEO-friendly may come with an unnatural amount of background scripts and plugins that can tamper with your website’s SEO performance, so choose a theme wisely!
Get a Free WordPress SEO Plugin
While these plugins will not optimise your website for you, they certainly can give you an edge over competitors when preparing for your website launch. These plugins work by allowing you to effectively monitor SEO status and keep track of the sections of your website that may be falling behind.
Some of the popular SEO plugins for WordPress websites are Yoast and the “All in One SEO Pack.”
Pick an SEO-Friendly Permalinks
Some website URLs are more SEO-friendly than others, so make sure you carefully choose yours. Furthermore, do not use the default WordPress URLs as they are not search engine and user-friendly.
WordPress allows its users to select a custom URL structure. You can do so by visiting the Settings tab and accessing the section labelled as “Permalinks.”
By choosing the “post name” option for permalinks, you will be able to incorporate essential SEO elements into your website’s subpage URLs.
The creating and implementing SEO strategies for your WordPress website can become a real challenge, especially for non-SEO specialists. Luckily, the tips above can help you navigate through these tricky waters! You can also enlist the services of a reliable SEO consultant to ensure the success of this endeavour and to save time.
Do you need WordPress SEO services? We have professional SEO specialists who have extensive knowledge and experience in optimising WordPress websites. Call us now on 01 960 9023 or visit our website to learn more about our services.