March 30, 2011

What Does Marketing Mean to You?

Sometimes it might be a good idea to outline goals you would like to achieve in marketing. By answering the following questions, you will start seeing […]
March 2, 2011

How to Track Your Google Ads

Providing that your keywords fall below the 0.5% CTR for the first 1000 impressions, they might get disabled. That is the first reason you need to […]
February 12, 2011

Purpose and Mission of Your Marketing Plan

marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing successYour marketing plan is a document that clearly states why you are in business, what you have to offer your customers, how to retain existing customers, how to price your products competitively and profitably and provides a plan of action to follow to retain and grow your existing customer base.

Bearing in mind that you are a small business, the strategies outlined here are practical and take into account the importance of obtaining a measurable return on effort and money expended on any marketing activities.

Today the marketplace is very competitive and changes constantly; that is why you need to update your marketing plan regularly, at least once a year.