This month, 3R spoke to, Ania Mulrooney Sales Executive for Design Tactics. Design Tactics is a company that delivers consistently excellent service to its clients by providing creative design. Situated in the heart of Dublin 2, their clients range from large corporate and semi-state companies to small consultants. Indeed they worked with Java republic when it had only one outlet, and their branding has helped create a household name. Their key to success is delivering large studio quality, at small studio prices, due to passionate people, using design processes that work. This inevitably causes loss of revenue due to missed opportunities

Ania, tell me, what about DesignTactics makes you want to work for them?

I was particularly impressed with the design portfolio and their capabilities of the studio. They have a great process, which ensures on-time quality delivery of client projects. The clients however were the real draw. What a great range of clients from leading edge names like Kerry Group and Failte Ireland, to some ones starting out, like Java republic were when we started with them. Finally, the passion of the people, from creative to management, ensures professionalism encompasses all we do for our clients.

What would be the profile of the clientele that your customers are more likely to have?

Great Question Peter - I guess any business/product that requires communication material to highlight there offering above their competition would be a potential client of ours. We work with large organisations such as Bank of Ireland or Vodafone as well as smaller entrepreneur type companies such as Conroy Consulting. We work in different sectors such as Tourism, Semi State, Financial, to Technology.

What is the main problem or desire that your customers who purchase your products or service face

Clients come to us for help because there they do not have effective communication material; often their offering/vision for the company/product has become lost/diluted over time. This inevitably causes loss of revenue due to missed opportunities through an image that does not do them justice. We work in partnership with our clients to identify their Unique Selling Points and provide them with the tools necessary to build and develop their business to its full potential. We help them do this using strategic and creative communication material.

What does solving that problem enable them to do?

Clients achieve their business goals, when marketing delivers. By harnessing the power of design, whether it is creating or refining an existing brand and implementing it across various communication materials, we ensure multiple financial benefits for a client;

• Greatly enhance the general awareness and perception in the marketplace/general public – more leads come in.
• Identify the company as a progressive and professional, by creating a high profile to reinforce its credibility and instil confidence with the it’s audience and within the industry sector – increase the value of their service.
• Provide the sales/marketing team with professional, powerful, well-developed literature, by projecting a unified, consistent and professional – makes selling easier.
• Boost internal morale – leads to happier employees, who feel proud of their company.

How do they put a value on it?

Our clients, based on our recommendations, measure the results of what we do – these speak for themselves, (I’d be happy to provide testimonials on request). The benefits of producing strategic creative communication material to promote your business will lead to higher returns; the question should really be can your company afford not to invest in strategic creative communication material…

What distinguishes you from your competition?

Being a process driven company allows us to compete with larger design firms but without huge overheads, (so we are more economical), also, as we are in the business of creative communication to add value to your company/product we offer copywriting services as part of our design offering. This means, our clients benefit from high quality at a reasonable cost.

What piece of sales advice that you have learnt at the coal face has helped you most in your career?

Be Professional, Honest and true to yourself and your client. ..Its important to be passionate about what you do and keep up to date with technology

Finally, this newsletter is called Success, what is your definition of success with DesignTactics?

Success for me with DesignTactics would be to continue to grow the business/clients in both the corporate and brand categories, providing new clients with the communication tools they need to build/grow their businesses, and to achieve this using my mantra to be professional, passionate honest and true to myself and my client … So everyone Wins.

Check out the design Tactics website to see some of their work at www.designtactics.net.

This article was written by Peter Lawless, founder of 3R Sales and Marketing - www.3r.ie. For previous articles or interviews like this, visit 3R's Resources. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.

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