Background SEO Case StudyAs one of Ireland’s largest and longest established Canon dealerships, Office Technology (irl) Ltd have been selling and servicing photocopiers since 1992. In 2009, having built a brochure-type website which was not delivering sufficient number of sales leads, they decided to upgrade their online presentation and start getting quotation requests 24/7.

After a thorough search for the best online marketing company in Dublin that would help them get more online leads as a strategic partner, they decided to hire 3R Sales & Marketing.


After setting up goals and agreeing on the primary focus areas for the first year, 3R started with extensive research in the industry, aiming at the competitors of Office Technology. With their 4 main departments (photocopiers, office furniture, IT support and document management), 3R then suggested a complete redesign of their website, adding a very strong call to action – requesting a quick quote. Good quality content had to be developed as well, so that Google would pick up the website as a valuable and reliable source of information.

Applying the expertise in search engine optimisation, paired with the management of their newly created Google Ads account, enabled 3R to build a powerful lead generation tool, delivering results within a few months since the cooperation started.


“We started to work with Simona from 3R Sales & Marketing as our online marketing consultant in 2009. From redesigning our website, to successful promoting it in Google with search engine optimisation and Google Ads management, we are now confident in saying that our online leads increased by at least 100% which is a direct result of the work 3R has been doing for us. We have found Simona to be professional, friendly and an expert in her field. We would have no issues in recommending Simona or 3R to any company and hope to do more business with her in the future.” Pat Duffy, Managing Director, Office Technology Ltd. SEO Case Study

About 3R Sales & Marketing

3R Sales and Marketing ( is an Irish sales and marketing consultancy founded in Ireland in 2004, providing clients with proven sales, marketing and business strategies that are strongly based on business growth.  Key services provided are online marketing and sales and marketing strategy.