Having a website is not enough if you want to fully leverage the power of the Internet. You also need SEO services, so people will find your business online.
If your site is not appearing on search engine results pages (SERPs), you are missing A LOT of opportunities! You are losing the chance to reach thousands of prospective customers and millions of potential revenues.
In this day and age, not optimising your website is no different from not having one. People should be able to find your site for it to become profitable and competitive.
Search engine optimisation (SEO) is an essential tool that can improve your site’s online visibility. This matters because billions of searches are done on the Internet daily.
Recent studies show that conducting online searches is an integral part of the customer experience. In fact, a significant percentage of people start their buying journey with online queries.
They use the Internet to have an idea of what their options are and gather information which can help them pick the best one.
During these searches, they pay particular attention to the organic search results. This fact highlights why you need to get SEO services.
Reports indicate that around 50% of website traffic comes from organic search. So, even if paid search like Google Ads is already part of your marketing strategy, you still need to invest in SEO to improve your brand’s visibility.
But it is not enough that you appear on organic search results. Your website should be on the first page as most users rarely go to the second page. It is also important that you rank high on the first page to improve your click-through rate (CTR).
More than increasing your site’s searchability and visibility, professional SEO services can also bring in high-quality leads – one of the most difficult things to achieve.
You see, SEO specialists can easily make your website appear on the front page of SERPs. They can even make your site the top search result. But it is worth asking if they are making you rank high for the right keywords.
Being first on SERPs does not mean anything if it is for a keyword that no one searches for. The goal should be to rank high for queries that qualified visitors type into search engines. This is the only way for you to get high-quality leads and increase your conversion rate.
Lastly, good SEO can help build trust and credibility. Providing excellent user experience is an integral part of successful optimisation efforts.
How do you achieve this? You give them high-quality content and a fast, well-designed website.
Providing well-written and informative content inspires trust amongst users. Doing this consistently can turn your brand into an authority – one that users can rely on.
However, it is not just about the kind of content you put out there. The speed and design of your site also affect user experience.
It would not matter if you have the best content out there if your site is too slow. Internet users nowadays do not like to wait. If your site fails to load in two seconds, then you can expect visitors to abandon your site.
SEO is a tool that can have a significant impact on your business. To be more precise, it can help you generate more revenue and build a competitive brand. But you can only reap these benefits if the SEO work is done right.
Hence, you must entrust this task to professional SEO specialists. Hiring experts over amateurs may cost more, but it is the only sure-fire way to achieve the results you want.
Furthermore, going for inexperienced people may harm your site and brand. Some of them may resort to black hat practices which can result in your site getting penalised. Worse, these bad approaches can erode your credibility which may cause you to lose potential and current customers.
Suffice to say, amateurs may have lower fees, but you can end up spending more later on to rectify their errors.
The wise and cost-effective approach is to hire experts at the onset. These professionals have the knowledge, skills and tools needed to launch successful SEO campaigns. Plus, with their experience, you can count on them to implement the best strategies and handle issues the right way.
Seasoned SEO companies also have a more seamless process. You can expect the transaction to be smooth from start to finish. You can trust them to communicate their plans properly and update you regularly. For these firms, their goal is not just to deliver results but also to give clients like you the best experience.
So, make sure that you hire professionals with a proven reputation for creating and implementing successful SEO campaigns. Read online reviews and request for case studies to determine which firm is worth hiring.
Are you looking for professional SEO services in Dublin? You’ve come to the right place! Our SEO specialists have helped numerous SMEs in Ireland improve their online visibility and generate more revenue! Call us now on +353 (0) 1 960 9023 to learn more about our services!