Reports show that most people’s buying journey now begins with an online search. According to Google, 53% of shoppers research online before making a purchase to ensure that they make the best decision.
With the growing reliance of consumers on the Internet, businesses that optimise their websites for organic search are surely going to emerge victorious.
In a 2019 Hubspot survey, around 63% of companies said that they have actively invested time on search engine optimisation. This clearly shows that more and more organisations are realising that today’s successful marketing plans include SEO.
It should be noted, however, that fully reaping the benefits of SEO can only happen if you work with a reliable firm. Get the wrong one, and you are going to end up losing not just money but also precious time.
So, it is important that you carefully choose the firm that you would hire. Make sure that you pick a reliable company as working with one can pay huge dividends.
A reputable firm can help you build your online presence and visibility by improving your rankings on organic search results.
Being on the first page of search engine results pages (SERPs) for keywords relevant to your business is one of the ways for customers to find your company. The higher your rank is, the better your chances are of getting a click.
But with a reliable SEO company, it is not just about making your site land on the first page of SERPs. They endeavour to get you high-quality traffic and better leads for you to have higher conversion rates.
They work towards improving your website, ensuring that your visitors have a top-notch user experience.
Ultimately, you can count on a good SEO company to keep your company competitive, relevant and profitable. You can expect them to stay on top of things, thereby allowing you to focus on running your business.
It should also be noted that some firms do not just optimise websites for search engines. They also offer content marketing, Google Ads management and website maintenance. It is always a good option to hire an SEO company that also provides these services as these all go hand-in-hand in building a strong online presence.
The question now is how to find a firm that is worth hiring – one that is going to deliver the results you need. To help you choose the right company, here are some tips you can use:
“You get what you paid for” – this statement rings true even for SEO companies. So, be sceptical when you see firms advertising overly low fees.
You see, the services of a trusted company do not come cheap. To deliver the results their clients want, they work with a competent team of people with extensive SEO knowledge. They also invest in tools that can help them work better. All these come with a price which is why they cannot afford to offer cheap fees.
However, this does not mean that you should go for an SEO firm with exorbitant rates. Steep fees are not also an indication that the company is good.
Here’s the thing:
Reputable SEO companies have reasonable fees. They offer packages that are priced well within industry standards.
One of the best ways to determine if a company is reputable or not is to read reviews from previous clients. The testimonials can provide a wealth of information from the firm’s ability to deliver results to the quality of their customer service.
You can explore the company’s website to view these reviews. You can also search for feedback on Google My Business, Yelp and online fora like boards.ie.
To find out exactly what the company can do, request for their case studies. These reports show what work they have done for their clients and the results they have achieved for them. The case studies should give you an idea if the firm has what it takes to deliver the results that you want.
SEO firms that have a proven reputation of helping their clients rank high on SERPs and generate good leads understand the value of documentation. They do not just tell you what they can do; they show you what they have done through their case studies. So, be wary if the company you are eyeing cannot provide proofs to support their claims.
Before deciding to get the services of a company, schedule a consultation first. It does not matter if you do it face-to-face or via video call. What’s important is that you get to talk to them.
The consultation is an opportunity for you to ask pertinent questions such as what strategies they intend to employ for your company. It is also a chance for you to assess if you can work well with them.
It is important that you pick a firm that you are comfortable dealing with – one that you can trust.
SEO is not a one-time project that ends after you rank first on SERPs. It is an ongoing process, and work does not stop for as long as you want to keep your site competitive. Hence, it is imperative that your chosen firm is one that you can work with long term.
Are you looking for an SEO company Dublin business owners trust? You’ve come to the right place! Our SEO specialists have helped countless companies in Ireland and all over the world generate more leads and revenue! Call us now on +353 (0) 1 960 9023 or visit our website to schedule a free SEO consultation!