Competition for online traffic continues to intensify, and SEO agencies are at the forefront of the race to be on top of search engine results pages (SERPs).
In recent years, appreciation for SEO agencies and specialists have improved because business owners already see the value of what they do. They recognise that ranking high on organic search results entails expertise. Hence, they enlist the services of professionals instead of going the DIY route or hiring amateurs.
With experts at the helm, SEO campaigns result in high-quality website traffic. This leads to better conversion rates and higher revenues.
Clearly, hiring an SEO agency is the way to go if you want to have a website that sells. However, just because you are working with a firm, it does not mean that you are going to get the results you want.
Unfortunately, there are agencies that engage in black hat SEO practices which are detrimental to a website’s reputation and existence. In fact, these prohibited strategies can lead to search engines penalising or banning the site.
But how do you know if you hired the wrong company? Here are some indicators:
Before the actual optimisation work begins, the agency should do an SEO audit. This is always the first step to successfully optimising websites, and reputable SEO companies know this.
They evaluate your website, specifically how it is performing on organic search results. The assessment gives them insights on what changes need to be made to improve your site’s rankings. It is necessary for the agency to create an effective SEO strategy.
You are hiring professionals because you need their expertise. This means they should provide recommendations on what you should do to make your site rank high on organic search results.
If they are not giving suggestions or providing actionable plans, then you are clearly working with the wrong agency.
So, be wary if your firm is not telling you to do tried and tested SEO practices such as improving your site’s speed and publishing new content regularly.
Also, be concerned if the agency provides unsatisfactory answers to your questions or evades them. Being experts in this field, they should be able to properly respond to your queries, giving you explanations if need be.
You are working with the wrong agency if they fail to provide a plan detailing the steps or activities for the coming weeks and months.
Ideally, the company should show you the tasks they intend to do after auditing your site. Moreover, their plan should not just indicate the steps they are going to take but also the timetable for everything.
This plan is also going to help you determine if your agency is doing something or not.
You see, it takes months before SEO results are achieved. So, on the first three to four months, you can’t simply rely on results to determine if your agency is working to improve your site’s rankings. What you can do instead is to check if they are meeting the deliverables stated in the plan.
The right firm is also proactive in giving updates to their clients. They send a report at least once a month informing you about what they have done so far. They let you know how your site is doing, providing you with performance statistics with valuable insights.
The reason why you are hiring experts is because you expect them to deliver the results you want. If your goals are not being met and no reasonable or clear explanations are given, then you might be working with the wrong SEO firm.
Keep in mind:
SEO is not just about ranking high on SERPs for your chosen keywords and increasing website traffic. It is also about getting high-quality visits or leads.
It should be noted, however, that fluctuations in rankings and decline in traffic can happen even if the firm is doing good work.
So, do not immediately think that these negative results are signs that you should stop working with your chosen company. Find out why these happened and ask the firm what measures they are going to do to fix the issues.
When should you be alarmed? Be worried if your rankings and traffic continue declining even after interventions are made. If no significant changes happen after a quarter or two, maybe it is time to look for a new firm.
It is imperative that you choose the right SEO firm. After all, you are going to spend a considerable amount of money.
Moreover, it is important that you work with the right company at the onset. Keep in mind, it takes time before SEO results are achieved. Working with the wrong company can further lengthen the time it would take for your business to reap the benefits of having a website – i.e. widen your reach and get new clients.
The thing is that hiring the wrong company is avoidable. All you need to do is to be meticulous when selecting a firm. This means gathering pertinent information about the company and ensuring they meet important criteria.
For one, make sure that the firm has a good track record when it comes to helping sites generate more traffic. They should have good testimonials from previous clients to prove this. More importantly, they should be able to provide you with a portfolio of their work or case studies.
Also, conduct an interview before hiring the company. Even if the firm has glowing reviews online, it is still best if you talk to them first before you decide on getting their services. The interview is an opportunity for you to clarify certain things as well as to gauge if you’d be comfortable working with the company.
Are you looking for a reputable SEO Agency in Dublin? 3r is the trusted SEO firm of many Ireland-based businesses! Call us now on +353 (0) 1 960 9023 or visit our website!