2017 is setting out to be an interesting year for SEO Optimisation. The power of SEO marketing is expected to bring another profitable year to businesses, so it’s more important than ever to keep up to date with the new trends that make websites more competitive inside search engines. While many of the foundations that rule SEO stayed the same this year, there are a few new areas of focus that can boost rankings like never before. Here are 3 of the most powerful new trends that will dominate the search engines in 2017 and boost your Google rankings throughout the new year.
1.Mobile Response and Website Load Time.
Since its introduction towards the end of 2015, Google introduced the AMP Project which focused on the load time and adaptability of websites on mobile devices. This brought the start of a new trend for businesses focusing responsive design and simplified codes that decrease the amount of time it takes for pages be seen by the user. Without having a quick and responsive website, it will be almost impossible to generate substantial through SEO optimization.
2.Bringing Viewers Great Content Fast.
In 2016, viewers proved that they were getting tired of useless, fluffy and rehashed content, and the rise of incredibly comprehensive and applicable content is undeniable. More and more viewers are looking for content that captivates them and solves problems on the spot. Without having professionals dedicated to the creation of new content, a website can flirt with being buried in the middle of millions of search results. Great content has been known to develop trust, boost engagement, and increase conversion rates. 2017 is a year that readers are ready to see something real and exciting. The same old stuff isn’t going to succeed, and the days of dry content are numbered.
3.Voice Search is Taking Over.
Voice search is looking like it’s going to take over SEO in 2017, and this new strategy is going to change the marketing world. Voice search creates a more fluent experience for mobile users, and it could leave traditional marketing strategies in the dust within the next couple years. Jumping into voice search SEO can be complicated, but this strategy has proven to be effective in increasing traffic to websites.
Powerhouse companies like Apple, Amazon, Google and Windows have heavily invested in the power of voice responsive technology. Putting content in the middle of the conversation gives businesses a huge advantage. This new technology can get tricky, but it’s certainly worth its weight in SEO gold. Making content more accessible to voice search will put your website and your content into the spotlight in 2017 and beyond.
These 3 new trends are just a small taste of what will thrive in SEO optimisation in 2017. There’s no substitution for hard work, and SEO is a wonderful way to make more profits in any business. However, it can get pretty crazy trying to keep up with the advanced strategies that generate new traffic every year. Putting a website in the safe hands of professionals will let business owners spend more time doing what they love with your business instead of investing hundreds of hours of research testing “cutting edge” strategies that might not even work.