New Venus and Mars Article on WebsiteNovember 30, 2006
Pay per Click Advertising CampaignsDecember 11, 2006
This week was really exciting for me as I have for the first time the opportunity to participate on couple of meetings with our clients. I saw some parts of 3R Success Framework in practice and I found it very interesting.And there is still so much to do with our website! I want to make it as good as possible so that costs me some time as well.
Dealing with this issue, I have recently heard much about SEO. This acronym means Search Engine Optimization and this is the way how to promote your site without having to pay much money. In order to get some traffic to your website you must lead those who are looking for your products directly to the pages where you offer it. This is the cheapest way of doing marketing, the most effective one.
So what is SEO about?
In general, SEO has two main areas:
- Changes to a site’s code (referred to as “on-page factors”)
- Getting links from other sites (referred to as “off-page factors”).
Although SEO is a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also possibility of abuse. This can at the end of the day lead to being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called “white hat” SEO) and those techniques that search engines do not approve of and attempt to minimize the effect of (referred to as “black hat” SEO or spamdexing).
However, you can await great results of your web page ranking if you put these white hat SEO techniques in practice:
Site Quality and Relevant Content
In-site Cross Linking
Web Site Design
We are preparing now an On-line Marketing Guide which will offer genuine how-to-information about combining Google Ads and Yahoo! Search Marketing with your search engine optimization. This will be soon available probably for free at our website, so you can check it there and learn more about SEO.By the way, our company, 3R Sales and Marketing, managed to reach the first position in Google listings within the words „sales marketing Ireland“ in front of other 34,800,000 results (Does SEO Marketing Really Boost Sales).
So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!