When we compete we like to keep score. The same is true of business and especially in sales.

So what should you track.

First track your leads, where they come from, how much it costs to get them, and which ones convert into sales.

Once a lead is qualified, which means you know that the prospect has budget a desire to purchase and a timeframe within to purchase, you should start tracking the progress of the opportunity.

So the key figures would be as follows.

• Number of leads
• cost per lead
• conversion ratio of leads to sales
• number of meetings to make a sale
• average value of a sale
• avarerage value of a sale
• average cost of a sales call.
• Number of times a customer typically buys from you
• life time value of a customer
• profitability per customer
• profitability per product

when you know these figures, it is so much easier to track and manage your sales and marketing budgets.

You may be aware of new techniques that other marketers might not want you to know about
(https://www.3r.ie) since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.