Work doesn’t stop once you’ve set up your website. Every now and then, you need to make changes to it to adapt to the current audience and keep up with trends in web design that would help your company maintain or gain traffic to your website.
Indicators That Your Website Design Is Outdated
Below are some things that can help you check if your website is outdated:
Date Of Launch And Last Website Redesign
When was your site launched? If it was launched very recently, then there’s a high probability that your design is still up to date. Hence, redesigning it isn’t necessary for now. However, if your site is more than a year old, making minor changes may be necessary.
You also need to check the last time your website was redesigned. Some companies stop at having a website. They make no effort to update it, thinking it’s enough that they have a site that’s up and running. Then, there are businesses which refuse to update their site because it has reaped success in the past. These companies don’t want to change anything hoping that previous success would be repeated without changing the formula.
Unfortunately, this is not the case when it comes to websites. Just like computers and other technology, website designs can be outdated even in just a few months. This is why it’s important to monitor your site regularly and to be on the lookout for current design trends to ensure that your website design is up to date.
In 2016, mobile phone and tablet users already outnumbered desktop and laptop users. This means that more people browse the internet using their mobile phones and tablets.
If your website is not mobile friendly, it’s highly probable that people browsing your website through their mobile phones and tablets wouldn’t stay on your website and read it. They are going to look for other websites providing the same service or product that you offer but with a more mobile friendly website. This translates to lost opportunity and revenue for your company.
When was the last time you tried to view your website? How quickly does your website load into the screen? Studies show that 40% of people abandon a website that takes more than 3 seconds to load. Moreover, younger internet users, described to have shorter attention spans, want websites that load in an instant.
So, make sure your site’s loading speed is at par with standards (or even faster) or else you run the risk of losing existing clients and potential clients.
One important statistic that you should check is the bounce rate for your website. Bounce rate is defined as the percentage of your website visitors that leave your page after only checking one page. If this percentage is high, it is very probable that at least one of the two factors mentioned earlier is the cause.
The most important indicator if your website needs to be redesigned already is the overall user experience. Your site must be easy to navigate. Most importantly, pertinent information about your company like your services and contact details should be easy to locate. When visitors have a hard time finding what they need on your site, they leave. Also, if your site is full of popups, this can annoy visitors and prompt them to exit your page. Creating a site that offers excellent user experience requires the expertise of professional website designers. So, don’t hesitate to get their service if user experience on your site is poor.
Unless you have the technical know-how and an experience in website design, determining if your website is already outdated can be difficult. Hence, it’s best to let professional website design company do this job so that an accurate assessment of your site can be made.
Need help with your website redesign? Call us at 019609023 and talk to our website design experts.