When it comes to building an online presence, work does not stop after setting up your WordPress website. Truth is, when you own a website, you need to constantly monitor it and manage it well to ensure that it serves its purpose – reach more clients and bring in more money for you.
Suffice it to say, if you want your site to become truly useful and successful, you need to put in the hard work. This includes keeping abreast with the latest trends in the online sphere and having the dedication to regularly work on the site. If you do not have the time and patience to constantly monitor your site, hire the services of a company offering WordPress website management instead. With professionals at the helm, you can rest assured that your website is going to bring in more visitors and profits for you.
Meanwhile, if you are up to the task, below are some tips which can help you effectively manage your site.
Secure Your Website
When your site gets hacked, the damage can be irreparable. Your reputation gets tarnished, making you untrustworthy for potential and even long-time clients. You can also lose a lot of money as sales take a nosedive and government slaps you with heavy-handed fines.
Simply put, you cannot afford to get hacked. Hence, you need to employ all available measures to protect your website from hackers and spammers.
How do you secure your website? Make sure you install WordPress updates immediately. These updates contain security patches and bug fixes which can prevent hackers from exploiting weaknesses in the software. It’s hard to miss updates when they’re deployed as notifications appear on the dashboard when they’re available. In addition, make sure you download the update from the official WordPress site. Similarly, get your themes and plugins from official or trusted sources.
Another thing you can do to keep your site safe is to have strong passwords. Using personal information for your password is not a wise idea. As much as possible, use a combination of symbols, uppercase and lowercase letters and numbers. Alternatively, you can use a password generator tool to come up with a strong one.
Regularly Update Your Content
You need engaging and powerful content for users to visit and stay on your website. Without any interesting and well-crafted material, your website is not going to rank well on search engine results pages. Furthermore, it may not get substantial traffic. So, invest in your content as this is one of the things which can make or break your site.
As much as possible, publish materials regularly. The more frequent you post new content, the better. If you have difficulty creating something, do not hesitate to ask for expert help.
On top of regularly publishing content, you must see to it that what you post reaches more people. Share it on social media and to your subscribers. Moreover, interact with your readers. If they leave comments, make sure you reply. Just remember though, not all comments are going to be positive. So, be ready for this and be sure to respond appropriately at all times. Also, be on the look out for spam comments and keep them off your site.
Monitor Your Site’s Performance
Nowadays, aside from content, page speed is one of the important things website owners need to keep an eye on. If your page is loading too slow, then you need to fix it right away because online users are very impatient. The slower your website, the higher your bounce rate will be. According to reports, a site with a page load time of 10 seconds has an estimated bounce rate of 123%. Furthermore, search engines like Google are now penalising slow websites. So, unless you want your SEO rankings to drop, your page speed must meet current standards.
Aside from speed, another thing you must focus on is the number of site visitors. There are tools available which can give you a detailed picture of your website traffic and even your conversion rate. There are also solutions available like SEO to help you achieve this goal – getting more visitors.
Admittedly, this aspect can be very technical. Unless you have the know-how, improving your page speed or increasing your website traffic through SEO can be difficult to do on your own. Fret not, though, as there are experts who can help you with this part.
For more tips on how to manage your WordPress website, call us at 01 960 9023 today!