It’s about the quality of SEO leads, not just the Google rankings

An SEO company must be reliable

Promowear SEO Case StudyPromowear are simply no. 1 in Ireland when it comes to bespoke workwear, uniforms and promotional clothing. With thousands of products on their website, they needed an SEO specialist to help them with rankings and leads.

They had worked with an SEO company before, but after not hearing from them for a while, learning that the company had moved to the U.S., they decided to look for somebody else, Irish-based; an SEO company they could trust going forward.

Having had positive experience with 3R Sales and Marketing before (we helped them with their marketing strategy), they now asked us for an SEO proposal. After one or two meetings it was clear that 3R was a solution to their SEO needs.

Linking SEO with Google Ads and Facebook…

First of all, a proper keyword and competition research had to be done and the focus was clear: workwear and uniforms, as opposed to t-shirt printing and custom hoodies. We were looking for keywords that would generate corporate leads, or at least leads from Irish SMEs. Not really interested in talking to Joe ordering a custom made ‘I love you’ t-shirt for his girlfriend.

Since it takes a while for Google rankings to catch up once you implement new keywords to a website, in the meantime we optimised Promowear’s Google Ads account, focusing on the same keywords. And leads started to flow.

Following that, we also setup a few facebook ad campaigns, making sure all three focus on the same set of keywords.

A long-term SEO relationship

When we asked Promowear for a written testimonial on how our search engine optimisation worked out for them, we got this reply:

“Ye are no good at all.”

And yes, the guy was only joking…

In fact, this is what we received afterwards:

3R is an SEO company you can rely on. It’s been years now since we started working with them, and during all that time, every our request related to search engine optimisation was answered quickly and effectively. We would recommend 3R as an SEO provider to any other Irish company.Eamon Wilson, MD, Promowear