SEO Consulting done right the first timeJuly 19, 2016
Is it possible to build your online business with SEO only?August 22, 2016
Setup Your SEO to Reflect Your Business Values
There are many keys to building a successful business. To increase the marketing value of your website, it is impossible to create a website without paying attention to your search engine optimisation level or SEO. These tactics usually compromise the validity of your business through unnecessary keyword placement, unnecessary backlink generation and a multitude of other methods. There are many ways to manoeuvre through these generic ways of garnering traffic. Below, we have listed a few of the many methods we utilise to bring your website to the top of search engine rankings.
Optimise Your Content
In order to convince a search engine of your reliability, you must maintain a high standard for every piece of content you post. This can range from discussing the lifestyle to technological aspects of your market. Aim to engage your readers, this will create a sense of inclusion among your readers, ultimately leading to revenue. Maintaining an up-to-date website with relevant content will boost your rankings. Your brand is important, however, if your customer cannot find your website, what is the point?
Add a Call To Action
Inserting a call to action into every post will create a community among your customers. A call to action is a simple phrase toward the end of each post that urges the reader to respond in a certain way. For example, if you have written a post describing an e-book you are planning to release, ask your reader to pre-order the book upon completing the article. The call to action is a crucial part of the user experience. If your website is barren, the search engine will notice and your rankings will diminish. Most customers are willing to help a business if they have proven their reliability and accessibility. Therefore, you do not need to compromise your business values, write as if you are speaking to your customers individually.
Understand Your Target Audience
Many agencies will provide an overall revamp of SEO content for their clients. This is impossible because every website is completely different. If your business is targeting local customers, the SEO branding is undeniably different than if you are targeting and international audience. Creating content should be done intentionally, you cannot expect to grow your business from local sources if your content targets a demographic outside of your nation.
Capitalise on Your Business’s Differentiation
If you are working in a niche market, this is especially important. Highlighting what it is that you do best will competitively place you against your competition. In many markets, the amount of specialisation is remarkable, don’t make your customer work to find you, optimise your content so they don’t have to. Alternatively, the search engines will recognise your niche and bridge the gap between you and your customers.
SEO should not be taken lightly. At 3R SEO services, we are dedicated to giving you great results for a cheaper price. Call 01 960 9023 to talk to a trained consultant about your website and receive a free quote. Get noticed online without compromising your values, contact us today!