How 3R improved SEO for www.officetechnology.ieNovember 2, 2013
What role does the choice of the domain name play for search engines?November 3, 2013
The National Training Centre is the leading provider of health fitness and bodywork therapy qualifications in Ireland. Its purpose is to give prospective students training in the health fitness, physical therapy and osteopathic medicine fields of interest which result in national qualifications. The end result is to enable these students gain a career in the industry.
The actual locations where the training takes place are in Dublin, Cork, Galway, Limerick, Donegal and London and are divided into five areas of expertise. The NTC is a valid authority with full accreditation to administer these areas of expertise while constantly modernising its methods in order to provide the most up-to-date qualifications and meeting interantional best practice.
Some years ago the NTC recognised that they needed external expertise in order to market its website and met with 3R to engage a tailored SEO project. With our help the site was able to generate new leads and high volume hit rates.
We gauged that since the target audience are relatively young professionals that having a social media presence would be key to increased results so the option to share content on a number of platforms was imperative. With training courses there come a lot of questions so it was important to pre-determine what these would be and produce relevant content that would answer them and show up on Google searches straight away. We did this through specific keywords and headlines that lead to improved Google rankings. In the end The National Training Centre benefited greatly from 3R and has since experienced a very high level of bookings due to the website’s impressive Google presence.