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14 Questions to Ask When Planning Your Brochure Marketing CampaignsNovember 4, 2010
When approaching a professional graphic designer to design your brochures, you might want to use this outline of the marketing brief:
1. Design Requirements
Describe what type of brochure you actually want to have designed, e.g.:
A 3-fold brochure:
- size DL 99x210mm
- full colour
- both sided
2. Target Audience
Outline who your main target audience is for these particular brochures
3. The Style of the Design
You can ask to match the design with the rest of your marketing collateral (you need to enclose it) – or give examples of a few direct/indirect competitors of yours, or partners.
Back of the brochure
Describe what you want to have on the individual pages. Be very specific, provide full content, and pictures if you can.
Always keep in mind, that graphic design is one of the key elements of your marketing.