Creating your first Google Ads ad. Its role is to generate traffic on your website; therefore it must attract customers’ attention. You have to motivate people to click on it. You must be concise, accurate and clear for you have restricted space. Be careful, characters include spaces as well. Here is the structure of ads in Google Ads:
Headline (max.25 characters)
Description line 1 (max. 35 characters)
Description line 2 (max. 35 characters)
Display URL (max. 35 characters)
Destination URL (max. 1024 characters)
This way of creating ads is recommended by most Google Ads experts:
Before starting to write your ad and your description, just have a look on these useful tips:
It is a good idea to run two ads against one another in a campaign. After you get at least 20 clicks, delete the one with the lower CTR and write a new one to replace it. Google will automatically alternate your ads according to their CTR.
To create a new ad, just click the link “Create Ad Variation”. Enter your new ad, and then click “Save new ad”. Google will alternate your different ads throughout the day.
Repeat the keyword in both the ad title and ad description to improve your chances for a click.