Making the Most of Advertising & Direct Mail
August 1, 2011Ebooks as a Free Gift?
August 3, 2011Probably the best way of tracking the effectiveness of your brochures would be to ask your customers where they heard about you and when they mention the brochures, you will know where they came from.
You will then have to make a note about where a particular customer heard about you, so that you can track back which ways of advertising brought in most sales.
