Speak to your clients about how they can get value, while waiting on hold.
This tool is widely accepted and can be used by all business types. You can use the time while the customer is waiting on the phone and tell them more about your company, something they did not know before.
The on-hold messages can be designed according to your business style or you might even play your radio ads.
How you go about doing it?
It is essential to maintain a certain unity in all your communications, especially with the external environment. Make sure that the message you play to your customers follows this rule.
You can tell your customers about your latest news, discounts or other special offers. However, you can even change your on-hold messages on a regular basis so that your customers will always learn something new when they call you.