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Improving your organic search ranking entails various tasks, including technically optimising your site.
Technical SEO is no longer optional; it is a necessity. It is an integral part of an effective SEO strategy.
No matter how interesting your content is, you won’t get the traffic you want if your site is not functioning properly.
This is why you cannot take technical SEO for granted. Do so and your website won’t serve its purpose. It won’t generate traffic and help increase your revenues.
In our previous blog, we’ve talked about what technical SEO is and why it is necessary. We’ve also discussed the technical improvements you need to make on your website – make it fast, crawlable and secure.
But these are not just the only things you need to do to make your site technically optimised. You must also work on the following aspects: making your site mobile-friendly and eliminating dead links and duplicate content.
Most people now rely on their cell phones not just to make calls but also to browse the Internet. This is the reality now, and this is expected to continue in the coming years.
The top search engine, Google, recognised this trend early. Since 2015, they’ve been making changes to its search algorithm so mobile users can have a better user experience.
Currently, mobile traffic has taken over desktop traffic. Furthermore, reports indicate that mobile devices are used in 57% of all visits to retail websites.
In 2016, the tech company introduced mobile-first indexing. This is primarily about Google crawling and indexing the mobile versions of pages.
Hence, you need to have a mobile-friendly site or at least ensure that your mobile content is at par with your desktop content.
How do make your site mobile-friendly?
The simplest thing you can do is to make sure that it has a responsive design. Meanwhile, if you intend to have a separate mobile site from your desktop site, see to it that all critical content is on it.
Eliminate or reduce dead links on your site. They are not good for customer experience and rankings.
Aside from a slow website, 404 errors, the notice you get when you click on a dead link, taint user experience (UX).
Again, search engines want to give nothing but the best UX to their users. So, just like customers, they hate dead links.
Simply put, you need to address 404 errors as well as other related problems like broken links and incorrect redirects.
Here’s the truth:
Site errors like dead and broken links are not rare. At some point, a website is going to have these problems which is why it is important to conduct regular technical SEO checks.
You have probably heard this a lot of times – ensuring that you have not just engaging but also original pieces of content on your site.
Why is this important?
Having the same content on your site as well as on other sites confuses search spiders. Since these bots are still not capable of detecting which ones are ripped off, what search engines do is penalise all sites or pages.
Having duplicate content on your site also affects customers. It makes your site less credible as it may appear spammy.
Having articles which are too similar, repetitive or ripped off sends the message that you have nothing new to share. Consequently, this can lessen their interest in your website.
Hence, you have to find out if you have duplicate or repetitive content on your website. In case you find some, remove them properly, especially those which are already indexed. Don’t simply press the delete button; instead, use a 301 redirect to avoid site errors.
Without a doubt, search engines prefer websites that meet certain technical characteristics. You need technical SEO to comply with these requirements if you want to rank high on SERPs.
Do you need help with your site’s technical SEO? We have experts who have successfully helped Irish SMEs and corporations optimise their websites. Call us now at 019609023!