Have you ever heard of Guerrilla Marketing? It’s an effective way of marketing execution for mostly small businesses but its techniques can be applied in huge corporations as well.
One of its 15 main rules according to the founder Jay Conrad Levinson sounds as follows:
“You can actually double your profits by measuring the results of your marketing. Some weapons hit bullseyes. Others miss the target. Unless you measure, you won't know which are which.“
That’s why we are also keen on measurement. Above all, the advertising is an area where the effectiveness (or efficiency?) of its spending is being widely discussed.
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