August 1, 2011

Making the Most of Advertising & Direct Mail

Have you tried various forms of cost-effective marketing and do you know how to use them effectively so that you get the maximum results? Are your […]
June 29, 2011

Three Killer Tips to Boost Your Advertising Effectiveness

1. Appropriate Structure There is a special 4mat you should use for all your marketing materials. By answering these 4 questions in this specific order, you […]
June 22, 2011

How Can Your Customers Help You with Referral Marketing?

By showing them what they stand to gain from giving you the referral! I would suggest that you have a conversation with your customer, when you […]
May 25, 2011

3 Keys to Making Your Advertising a Success

1. Setting Goals and Measuring Advertising Effectiveness Before you dive deeper into ad creation and all that fun part of your marketing, always make sure you […]
March 13, 2009

How effective is your Advertising?

Have you ever heard of Guerrilla Marketing? It’s an effective way of marketing execution for mostly small businesses but its techniques can be applied in huge corporations as well.

Advertising Effectiveness | Effective AdvertisingOne of  its 15 main rules according to the founder Jay Conrad Levinson sounds as follows:

“You can actually double your profits by  measuring the results of your marketing. Some weapons hit bullseyes. Others miss the target. Unless you measure, you won't know which are which.“

That’s why we are also keen on measurement. Above all, the advertising is an area where the effectiveness (or efficiency?) of its spending is being widely discussed.

Click here to learn more about Advertising Effectiveness