See what you told us about How Your Customers Value You:

• 67% companies state that their unique value is either good quality of their products/services or excellent customer service – so where is the uniqueness?

• In 75% companies, incongruence between Sales and Marketing departments leads to customer confusion

• 33% companies never surveyed their customers about the value they got

• In 58% companies, customers do not see clearly their unique competitive differentiators

• 59 % companies see the main value of having a consistent and clearly articulated message in the fact that their customers would clearly see the value they provide

• 43% companies believe that their message could be refined to encourage more leads and increase sales just by asking their customers!