Shoot me now pleaseApril 17, 2007
Speaking As Your Mum Has Not Taught YouApril 26, 2007
Marketing Tip: Are you speaking in the language of your customer about their needs, wants and pains. 92% of people purchase based on wants – yet they justify them with needs! I mean who actually needs a BMW, yet people who buy them convince themeselves as to why they really need it, maybe because it shows their customers that they are successful. People also buy because of pains – maybe their previous car broke down.So in your marketing message, use both the propects pain or problem and then tell them how they can achieve their desires by purchasing. For good measure you might want to remind them what their life would be like without having made the purchase!
Check out this marketing article for more detail.
Good luck and may your profits grow.