For SMEs, it’s important to be practical in terms of operational costs because their pockets are not as deep as huge companies. However, SEO is important because it levels the playing field against big players in any industry. Gone are the days when all you needed to acquire clients over the internet was to have a great looking website and a good marketing strategy.
Now, competition for online traffic is at its peak. The best way for websites to get online traffic is landing on the first page of search engine result pages or SERPs and this is done through SEO.
However, it’s too costly for SMEs to have employees work on the SEO for their own website. Instead, SMEs should get an SEO provider with a reasonable SEO service cost and have their employees focus on internal operations, sales and revenue generation.
There are several types of SEO Services and they have different costs. Of course, the cost varies depending on the extensiveness and the duration of the service provided. Factors that can help determine your SEO service cost would depend on the answers to the following questions:
These are just the initial questions but there will be more. If your website hasn’t been optimised yet, it means your site will need a little more work as compared to those who have already been optimised previously. Your site still needs to be assessed and set up for optimisation. This would require more work and result in a higher cost as well.
Apart from that, if you choose to have more services done for your website then that would mean additional cost. Choosing a customised report vs a regular monthly report will cost a little more. Doing deep audits will also be an added cost.
The average service cost of Dublin SEO companies is around €500 but it can range from €199 to €2000 a month. Some providers require a minimum contract period. Some offer hourly rates on short term contracts.
Just keep in mind that SEO results don’t happen overnight. It is a long-term strategy, and it takes time to see the results. So, a short-term contract may not be a wise choice if your goals are to generate traffic and improve conversions. To achieve these things, you need to invest time and money to continuously optimise your website for search engines.
Don’t go for the cheapest option immediately just to cut down on expenses Remember, quality SEO work doesn’t come cheap. You may think that you are saving, but what you are actually doing is wasting money. This is because you are spending on something that is not delivering the results you want.
Also, don’t choose the most expensive one just because you can afford it. Expensive does not always mean effective.
Remember, if you want results, then focus on the firm’s track record and not just on their fees.
Screen the SEO provider first and know what they can offer you. Check their actual work as well as testimonials from their clients. From the reviews, find out how the SEO company works and if their methods and service quality match your preference.
This is not to say though that you should spend more than what you can afford. It is all about finding an SEO company that delivers results and offers a fair price.
Truth be told, many reputable SEO specialists out there have reasonably-priced SEO packages. All you have to do is research.
Do you own a Dublin-based SME? SEO is a powerful tool that can help you generate more traffic and revenue. To learn more about SEO service costs for SMEs in Dublin, call us today on +353 (0) 1 960 9023 or click here to send us a message.