So you are in marketing. Well done. Since you might even be a marketing expert, and know the marketing industry outside out, we won’t bother you too much with basics. However, we found it important to point out on the major aspects of choosing the right target market, so that you are fully aware of the potential you now have in front of you.
How to Define Your Target Market?
So now you probably know who your ideal customers are and what they want. But how can you find more of these customers, eager to buy your products?
There are many ways of finding out your target market, indeed books have been written on it. The best way is to use data that is available to you, such as who influences, decides on and pays for your products. You need to target your marketing message specifically to the right people.
And keep in mind that different people within the decision process will want different things!
When talking to a man, you might want to keep in mind that they will probably discuss their decision with their wife. When selling a product to a purchasing manager, they might need to talk to the managing director before they make the final ‘go’ or ‘no-go’ decision.
When you understand who influences your customers, you will be able to create marketing messages that appeal to the influencers’ problems and desires as well.
Now it’s much clearer what you want to achieve, isn’t it? From defining your target market, you will be able to easily create your marketing strategy, set realistic goals, and approach the right people with the right marketing messages.