Search engine visibility is critical for businesses that want to boost their sales. This is true even for those that do not run e-commerce sites.
Ranking high on search engine results pages (SERPs) can widen the reach of brick-and-mortar stores in Dublin, connecting them with potential clients and giving them higher profits.
Nowadays, people rely on the Internet to find everything they need. In fact, 87% of consumers research using digital channels – gathering product information and reading reviews – before purchasing items. Moreover, 97% of people get their information about a local company from the Internet.
Hence, having a strong online presence can introduce brick-and-mortar stores to people. It can even help them grow their earnings since reports show that around 88% of consumers who make local searches using their smartphone visit a related store within a week.
But achieving a solid ranking on SERPs is only possible when you hire an SEO consultant in Dublin. Optimising your website for search engines is a complex and time-consuming process. It’s not a DIY project you can take on even when there are seemingly countless SEO resources online.
On top of the know-how, experience and tools are needed to successfully make a site land on the first page of search results. These are things you can’t acquire overnight and on the cheap. But reputable SEO consultants have all of these – they have the expertise needed to make your website successfully appear on the first page of SERPs.
So, instead of doing it on your own and losing precious time or jeopardising your site’s integrity, let a professional do the SEO work.
But hiring experts is not the only thing necessary to have successful SEO campaigns. You also have to work well with your chosen consultant not just to achieve your goals but also to ensure that things proceed without hiccups.
Read up on search engine optimisation to have an idea of what it’s about and what it entails. Having basic SEO knowledge can help you easily keep up with the discussion.
On the other hand, if you don’t have time to read, don’t fret about being unable to grasp what your SEO specialist is saying. A good consultant ensures that she presents every step or process in an understandable manner, patiently answering questions the clients may have.
List down questions you have for your consultant. Also, prepare data and other useful information you have about your company. If your business is new, you should be clear about the products or services you want to offer or promote.
For example, you can’t say you’re in the photocopier sales and repairs business, then, later on, change your mind and just focus on photocopier sales. While these types of adjustments are sometimes inevitable, you have to know that these can undo months of SEO work resulting in wasted time, effort and money.
What is it that you want SEO to do for your business? How soon do you want to see results? How often do you want to get updates?
It is important to set expectations at the onset to avoid misunderstandings later on. Your consultant may be an expert, but she is not a mind reader.
Telling her your expectations gives her the chance to assess them and determine whether they are realistic or not.
In this type of project, a common source of confusion is the timetable for the results. Clients naturally want to see them quickly, say in a month or two. But this is not a realistic target as it takes time before businesses feel the effects of SEO.
Another issue that crops up is the number of visits or leads they get. Many think that SEO is all about getting a lot of traffic. While it is one of the goals of optimising your site, increasing traffic is not the hallmark of good SEO work. It is getting quality visits and leads – the kind that you have a high potential of converting.
As mentioned earlier, it takes time before SEO results are seen. Just because you aren’t getting results fast, it doesn’t mean that your consultant isn’t doing anything.
The truth is that, depending on your website, it can take at least a year before SEO goals are achieved. Moreover, continuous work is needed to maintain the progress.
So, trust your SEO specialist to deliver the results you want. For as long as you hired a reputable one, there is no need to worry, especially if you’re given regular reports on the work that they are doing.
Are you looking for an SEO consultant in Dublin? Let our team of SEO experts help your business dominate local search results and generate more profits. Call us now on +353 (0) 1 960 9023 or visit our website to schedule a free SEO consultation!