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April 28, 2006
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May 11, 2006
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Hi there

The week was quite short …and therefore very busy!!!

This week, we have been focusing on the advertising campaign for one of our customer. Advertising is a powerful sales strategy since you can target different types of persons, with various behaviours, whatever the media is: magazine, newspapers, radio, TV, outdoor, cinema…The key thing is to choose the right media with the right target, and consider your budget in the same time. The media that you will choose is a crucial decision: can you reach your target market according to your choice? How many persons can you touch? How much does it cost? Which revenues are you expecting? The smaller your market is, the deeper your analysis should be. And don’t forget to track the impact of your campaign on your turnover, it is very important to quantify the benefits for your income.

If you plan to make an advertising campaign, I would advise you to have a look on this fantastic website: It gives you all the information that you need before starting an advertising campaign about the rates, audience, circulation, frequency… for each media at a national or local level. You can compare very easily each media and find the best one for your own advertising campaigns.

I hope that these tips will help you in the future or even right now!

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