July 15, 2019
Google’s mobile-first indexing was initially introduced in November of 2016. The primary driver for this initiative was the growing use of mobile phones for online searches. […]
June 30, 2019
Behind a successful content marketing campaign is a carefully designed content strategy. The strategy or plan is the meat of this entire endeavour. It is what […]
June 15, 2019
In 2018, Lighthouse 3.0 was launched. This was the evolved version of the tool released in 2016. What makes this version different and interesting for SEO […]
May 31, 2019
There was a time when competing with big, established businesses seemed impossible. This was mainly because industry giants had the financial advantage to mount elaborate marketing […]
May 15, 2019
Providing the best answer to a question is the focus of every search engine. Relevancy, keyword match and proximity are just some of the factors used […]
April 29, 2019
Having a slow website can seriously hurt your business. In 2018, Google published a report showing that over 53% of mobile users abandon a site if […]
April 15, 2019
Those who have no in-depth understanding of SEO think that, after implementing a campaign or strategy, work is done and all that’s left to do is […]
March 31, 2019
SEO is no longer optional these days. It is a necessity – an essential component of a successful digital marketing strategy. Organisations, particularly small business owners, […]
March 15, 2019
If you are planning to open a small business, make sure that you include SEO in your overall marketing strategy. An effective SEO campaign can level […]