Here is a simple questionnaire, on filling of which, you should have a pretty clear idea on your next brochure marketing campaign:

• Do you think brochures could be an effective way of promoting your your business?
• If yes, are you going to use them this year?
• If so, how many customers need to receive a brochure, before one becomes a lead for you?
• How many leads from brochures do you expect to get this year?
• How many of these leads do you hope to turn into sales?
• What will be the total value of these sales?
• What total profit will you get from this?
• What budget are you willing to spend to generate this profit?
• So how many brochures will you have printed?
• How will you distribute these brochures?
• What will be the cost of distributing these brochures?
• How much can you spend on design of the brochures?
• How will you measure the leads you get from the brochures?
• How will you track which leads turned into sales and what was their value?

Once you know answers to all these questions, you will be in a position to run a very effective brochure marketing campaign.