April 26, 2007
Speaking is something we usually pick up automatically. Most of us never deal with it as something special. Every day we say hundreds of words (although […]
April 20, 2007
Marketing Tip: Are you speaking in the language of your customer about their needs, wants and pains. 92% of people purchase based on wants – yet […]
April 17, 2007
I have to apologise here and now – I have been a bad blogger!So in attempt to remedy it I am going to give you two […]
April 17, 2007
Are you fed up with your overloaded letter and email boxes? Probably we all are. It is a paradox that we marketers do not like them […]
March 28, 2007
Well, I do not think that this guestion is of the same significance as Hamlet’s To-be-or-not-to-be? question. In other words, sometimes you can survive even if […]
March 12, 2007
If we want to answer the stated question it is necessary to define two basic expressions, forms of advertising and effectiveness. According to the marketing literature […]
March 1, 2007
You will find many definitions and views on advertising. According to the Wikipedia advertising is paid communication through a non-personal medium in which the sponsor is […]
February 19, 2007
Hello people, Christmas is over, Valentine was here the last week and that is the time I am coming back to Ireland to continue writing this […]
December 18, 2006
Getting Rich in Ireland, is a new series that I am writing for the multi-cultural newspaper Metro Eireann. I am drawing on my sales, marketing, coaching […]