Google also enables Google Ads users to do split testing of particular pages of their website, or even of some parts of these pages. This can be done through the Website Optimiser tool which you will find in the Tools section of your Ads account and it is free to use.

Using this tool you create several variations of landing pages you link to in your Google Ads. Then the particular combinations will be tested and you will get an overview of which versions are performing the best, i. e. which variations bring in most conversions.

Google Website Optimizer is a great help especially in the next stage of using your Google Ads, just after you manage to gain clicks to your website and you want to convert them into sales.