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Marketing: Do You Advertise in Print?

Whenever you consider marketing in print media, such as newspapers or magazines, always keep in mind these rules:

  • Only ever take out an advert if you are also to have an article which points you out as the expert in your field
  • There is not much point in advertising where your competitors are – focus on pieces that customers actually read!
  • Plan your advertising every year and spread your budget according to the best periods to get more customers
  • Don’t always subdue to great offers from people selling advertising in newspapers and magazines – be a strategic planner!
  • Always check who reads the magazine, and how many customers on average buy it
  • Negotiate the best price for advertising in print media
  • In your advert, always include a testimonial and a clear call to action
  • Have your ad professionally designed – you will save yourself a lot of issues with the print medium advertising representatives about getting the colours right, using the correct format etc.
  • KISS – keep it simple, stupid – remember, less is more

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