Unless you are an online marketing consultant or at least have some experience with online marketing, you might realise one day that there are abbreviations that marketing people use every day but nobody ever explains them clearly.

This is what we think are the vital “must-knows” of online marketing:

• SEO = Search Engine Optimisation
  Any aspect of online marketing that is aimed at improving your ranking in search engines, such as Google or Yahoo.

• PPC = Pay per Click
  An online advertising campaign run by search engines like Google or Yahoo, where you pay only when somebody clicks on your ad and gets to your website; ad impressions are free unless anybody clicks on them. Google Ads are an example.

• CPC = Cost per Click
  How much you pay for one click on your ad in a PPC campaign.