Marketing Management: Which Symptoms Can Lead to a Failure?

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Marketing Management: Which Symptoms Can Lead to a Failure?

There are many nearly successful companies, who have great goals and ambitions like you, however encounter many problems. Some of the key issues that they may be facing are as follows;

  • The sales team is converting less than 10% of opportunities into sales.
  • There is no process for lead qualification and many leads are falling through the cracks.
  • The sales team is not following defined sales processes.
  • There is a lack of adequate sales management.
  • There is no measurement of Key Performance Indicators.
  • There is no consistent format for pricing proposals being used.
  • There is no process to gauge customer satisfaction levels.
  • There is no process to gather customer testimonials.
  • There is no process to obtain customer referrals.
  • It is not clear what leads are generated by the marketing spend.

Do any of these seem familiar? Could you improve anything and grow your business?

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