Another Crap Headline
August 21, 2007
Match your customers business when selling
August 26, 2007
Another Crap Headline
August 21, 2007
Match your customers business when selling
August 26, 2007
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How effective is your Advertising

Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed

And yet the advertising gurus would have us believe that only 50% of advertising actually works – and we don’t know which 50%!

So, if you care about your budget, your reputation and the value for money you receive when marketing, you probably should ask yourself

What are the main benefits of measuring your advertising campaigns?

Advertising is an area where the effectiveness of its spending is being widely discussed. Do you know the difference between effectiveness and efficiency?

You may wish to check out the article.

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