A website must grab your prospects attention and compell them to take action that will profit your business.

Does your website fulfill its role as your silent sales channel, active 24/7?

With less than 7 seconds to grab your future customer's attention it must make their visit worthwhile. Every day, thousands of websites are being created and changed.  

You understand how hard it is to keep track of all that is happening! So your website must add instant value, create a compelling urgency to act and keep your visitors returning for new information.

Does your website emphasise your off-line brand image?

Just as every person has a unique DNA, so does every company. Your customers know why they buy from you and not from anyone else. When you can capture that message and use that compelling proposition in all of your marketing you will start to reap huge rewards.

A website should be a snapshot of what you add value to your customers. Is your website an accurate reflection and can your customers recognise your strengths in the way your website portrays you?

How could you create a compelling website?

Relevant content is the most vital ingredient. There are many website designers, On-line marketing specialists and others who can help you with this. In the meantime you should go through the following checklist in-order to be in a position to fully brief any external consultant that you may use.

• What's in it for your visitors?
• Will the content of your website be credible and original?
• Do you know your target audience intimately?
• Will you update your website regularly?
• Can you provide clear and concise content for the pages?
• How will your visitors navigate through your website?
• How will you compel people to take action to buy or contact you?
• Will graphics be relevant and used sparingly?
• How will you collect information from your visitors, to ensure your content is relevant?
• Do your customer testimonials clearly outline the benefit of doing business with you ?
• Are your products and services highlighted through their benefits and not features?

So what does a good website look like?

Re-launched in June 2007, the flagship website of 3R Sales and Marketing contains clear and rich content, articles, newsletter, blog, Business Health Check, 3R Success Framework. Most importantly there are a huge number of customer testimonials, customer's who have utilised 3R‘s valuable services to help their business grow.

About 3R Sales and Marketing

As Business Growth Specialists, they help hundreds of companies, maximise their profits, with specialised sales and marketing services.

For more information on how you can boost your business with proven sales and marketing expertise contact 3R Sales and Marketing at www.3r.ie.

Contact Information

3R Sales and Marketing
Tel.: +353-1-201-7102

http://www.3r.ie
consultant@3r.ie 

Peter Lawless of 3R Sales and Marketing writes business and coaching articles for numerous business, trade and industry magazines and news papers. If you would like to use some of the articles or indeed have a requirement for Peter to write a column for you, please do not hesitate to contact us.