What to Beware when Choosing a Referral Partner
Posted on : 02-09-2011 | By : Simona Rusnakova | In : Marketing Consultants
Tags: referral, referral business, referral marketing, referral partner
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As in the whole world of business, there are a few simple rules which apply to enticing new channel partners:
- Before considering anybody as your partner, assess them first – find out who they are, what their connections are, what is their reputation etc. There is nothing worse than discovering that your partner is not a serious player just after you have signed a contract with them.
- Always aim to create a win-win-win situation – all parties must gain from cooperation – that’s yourself, your partner, and most importantly, your shared customers.
- When approaching a prospect partner, think what really matters to them, and how you could introduce your cooperation in a way that will enable them see the benefits of working with you.
- When applicable, sign a contract with your partner before the start of your cooperation, so that it is clear for both parties where are responsibilities of each of you.
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