Three Killer Tips to Boost Your Advertising Effectiveness

Posted on : 29-06-2011 | By : Peter Lawless | In : Marketing Consultants

Tags: advertising, advertising effectiveness, graphic design, marketing, marketing expert, marketing materials

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1. Appropriate Structure
There is a special 4mat you should use for all your marketing materials. By answering these 4 questions in this specific order, you will be able to attract the most of customers:

Why? Give them a reason to read more/contact you etc.
What? Tell them what the benefits of your products are.
How? Explain clearly how they can get the benefits.
What..if? Show them what happens/does not happen if they contact you now.

If you manage to merge all these using a bit of creativity, you will create a marketing piece that will not only attract customers, but they will start to really want to buy your products!

2. Enticing Graphic Design
Unless you are a professional graphic designer yourself, it is always a good idea to have these items (or at least the most important ones) designed by a creative professional who will make sure that the colours match well; they will pick a combination of fonts that best reflect your company’s style, and give you lots of creative ideas you can then use effectively – don’t worry, these services don’t need to be as expensive as they might seem at the first sight.

3. Killer Headline
your business owners quite often ask themselves, “Why do I get no responses from my adverts?” Some of the responses you would get from a marketing expert might include the following;

Your ad was too small!
You should have used colour!
You needed a better design to show it off!
Your logo is wrong!
Too much copy!
Too little copy!
Call to action was not clear enough!
Etc.

They could all be right, and most of them could have helped somewhat, to your marketing effectiveness. But the real thing that pulls a response, once you are addressing the correct target market is the headline!