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Posted on : 02-09-2009 | By : Peter Lawless | In : Marketing Consultants

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Your packaging is the first impression your customer gets, so make it beautiful, appealing and enticing. Some highly successful companies will actually spend more on the packaging than on the product! If you are in the gift business, the impact comes from the packaging, so make it amazing.

You can play a lot with the graphic design of the packaging – colours, pictures, messages. Also include all the necessary information about what’s inside, for those curious souls. You don’t get a second chance to make a first impression!