If you don’t have a proper website yet, here comes a simple web design brief which you can, after small customizations, send directly to your web designer.

Objectives

• Enter the goal of your website here

Site Audience

• Describe your main customer groups here

The Style of the Website

Describe in 2 sentences what you want your potential customers to feel when they visit your website. What should be the character of the website?

List a few websites (could be competitors, partners or [NicheName] organizations]

Website Structure

Come up with a simple layout of your website – what pages would you like to have and what should be their structure.

Content

Ideally, you will have some key messages ready. You can also use the content you created in Chapter 11 – Brochures.

For each page, make sure it has the following:

• Heading
• Benefits
• Call to Action
• Testimonials
• Your Contact Details

Search Engine Considerations – see more on the following pages

1. You need to be able to set meta tags: <title>, keywords & description for every single page using the content management system.
2. You need to be able to set alt and title tags for every single picture on the website.
3. You need to be able to set titles of hyperlinks on the website.
4. You should have a fully editable footer with a cloud of keywords which could be hyperlinked.

Contact Form

Text box labels: Name*, Phone*, Email*, Message

Submit: “Contact us now!”

If your web design is a good one, then it will be easier for you to achieve success with online marketing.

Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple.

In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after gaining their attention, interest and desire you can still lose them due to a complicated, unclear or unsafe contact form. To prevent this, try to follow the advice:

• Tell your visitors upfront about what they should do in order to get in touch with you.
• Make sure that your contact pages and forms are easy to understand. Test them with your customers or relatives even if they don’t browse the Internet very often.
• Make sure that your contact page shows an understandable notice if the customer forgets to enter the email address or any other required field.
• Make sure that your contact pages work in every geographical area you target. Some countries don’t have postal numbers or their regional structuring can be different from yours.
• It’s very important that your contact pages are secure.
• Test your contact pages regularly in order to make sure they work.
• Also make the contact form easier to fill in – in most cases, all you probably need will be name, phone, email, and the comment field – they don’t need to be mandatory.

After you implement the above steps, you might see that your online marketing has moved to the next level.

The crucial step of online marketing is setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following:

• Fill in a contact us form
• Fill in an enquiry form
• Register for a free consultation/appointment
• Sign up for a newsletter with free your tips
• Download a free ebook with your advice
• Read articles for/about customers
• Take a survey
• Participate in a competition etc.

Ideally you will be able to put a value on each of your goals – i.e. how much is each step worth to your business? By stating this, you will be able to see clearly where your focus should be and how to work most effectively.

While many online marketing handbooks would start with telling you how to drive lots of visitors to your website, we chose a different approach. There is no point in driving millions of visitors to your web pages, when nobody will do what you would like them to do – either contact you, or sign up for your newsletter or do anything else you want them to do.

Therefore we think the first step is to focus on optimising your website for customers, with relevant website content writing, and then you can look at how you can use search engines like Google, to bring more visitors to the website.

Does your website work as a 24/7 sales tool, bringing in sales leads even when you sleep? Or are you having a problem with your website?

Why are you not getting more visitors that contact you or buy from you?

Could you use search engine optimisation, Google Adwords and powerful website content to get more online visitors, more online leads and more online sales?

How about focusing on the following 4 areas right now:

• Learn what you can improve on your website, so that more of your visitors will actually contact you
• Find out about the magic of search engine optimisation and how to have your website ranked in Google
• Understand the power of online newsletters and blogs and know how to setup your own ones fast
• Discover the secret of using online social networking websites for your business

Before we start talking about link exchange, let’s define a few terms first:

1. URL – this is the address of the page you are linking to, ie http://www.yourwebsite.com.
Make sure that when you are building external links, you include the whole URL
address, also with “http://”

2. Anchor text – this is the clickable text you can see on the website that is linking to your page. This should be staffed with your keywords. For example, 3R is using Online Marketing Consultant.

3. Hyperlink title – this is a little bit into coding – but don’t be scared, it’s easy. Every hyperlink looks something like this in the HTML code:

<a href=”http://www.website.com” title=”keyword 1, keyword 2”>Your Main Keyword</a>

Can you see the title=”keyword 1, keyword 2” there? Yes, it should be stuffed with keywords, and when you hover over such optimised hyperlink, you can see these keywords.

E.g. for 3R it would be appropriate to use something like this:

<a href=”http://www.3r.ie” title=”Sales Training | Marketing Consultant | Marketing Strategy | Online Marketing“>Marketing Consultant delivering Marketing Strategy & Online Marketing</a>

When you build external links to your website effectively, you will ~

• Increase the weight of your website in Google
• Get new visitors from other sites
• Become a well-known expert in your industry

Submit your website to the search engines

If you do not submit your website to the main search engines, it may take ages (literally several months) to get listed. On the other hand, some website submitting automated solutions overdo this and it can generate negative results.

Therefore I would recommend the following our proven Online Search Engine Marketing Program: www.submitnet.net. After setting up an account, the program will submit your website to various search engines at once (including Google and Yahoo!, of course), and then resubmit it on a monthly basis. Apart from that, there are many useful tools which will check your meta tags, website content and compatibility for browsers. The program is even able to manage your PPC campaigns from one source, when you pay for the service.

It is essential that when using Submitnet, you have already optimised your website using the information gained from PPC and Google Analytics reports. Run Submitnet reports and update your website accordingly.
The tutorial will help you with all the steps you need to take.

Exchange Links with Friends

Search engines like when other sites link to your website. 

As determined by the number, quality and type of linked pages, most search engines don’t even consider websites if there is not at least one or two links pointing to these sites. Links from other popular websites back to your website are one way of increasing your site’s popularity.

Finding websites with similar content (but not your competitors) and high link popularity is one way of increasing your site popularity.

If you have any friends/partners/clients who have their own web sites ranking well in Google, ask them for link exchange.

Register to Website Directories

You will find loads of them in Google; just make
sure that you submit the right link, with the right description and keywords.

Write Articles and Submit Them

The most important two article portals are:

www.ezinearticles.com

www.isnare.com – here you can get your article distributed to thousands of other article portals just for $2 per article – we strongly recommend.

In the bio, you should include a link to your website, so you can use this example:
This article was written by XYZ of <a href=”http://www.website.com” title=”keyword 1, keyword 2”>Keyword 1</a>.

Which will appear as:

This article was written by XYZ of Keyword 1.

Comment on popular blogs

Again, this is one of the secrets that not everybody knows about and most people are using it quite rarely.

Go to the
top ranked blogs, relevant to your topic, read articles and submit comments with your optimised link. This will not only widen your knowledge about the issues, you will also get good quality links pointing to your website with your
keywords in the anchor text.

If you are in business, you probably want to earn profits. And this is quite difficult without sales. Similarily, if you have a website, you probably want it to deliver sales – so that you can get profits and that’s why you’re in business.

So does your website generate leads that turn into sales? Or is it just a brochure you “hand out” and people say: “It’s nice,” when they’re leaving? Ajinder of Marbella Resorts wanted more and he got it:

“3R provided us with excellent personal approach, giving us much more than expected, providing us with hugely beneficial advice on how to enhance our website effectiveness and promote our holiday apartments online. Now I am glad to say that within last 3 months, our online bookings from Irish visitors increased by 300%.” - Ajinder Toor, Director, Marbella Resorts

Would you also like to turn your website into a powerful sales tool that brings in leads automatically 24/7?  If so, you now know where to go and get sales from your website today.

When you start looking for the great keywords for your SEO workshop, I am sure you would use first Wordtracker which would provide with you the best keywords according to statistics… but, is this logically correct? When you want to be among the first results in Google, you would do whatever Google likes to be the first, right? And it is logical, I understand… but there are some issues over there!

In fact Do not you just ignore what humans think? Maybe it is time to consider their need because it will not be Google or Wordtracker or Whatever which will finds you new prospects lead, negotiate with them and conclude sales! Of course it would help you a lot but try to think out of the box that is the new challenge!

If you focus too much your efforts on what I call “robots” you would go astray for sure because humans needs and habits are always changing you need to pay attention to that if you want to catch them all! just imagine google is happy with what you are doing in terms of SEO stuff but this does not match really humans
demand what would happen? NOTHING! oh yes google and other search engine website will applause you so much…and end of the story!

On the other hand if you try to leave these amazing and powerful E-marketing tools “the robots” in order to consider much more humans requirements you will lose again because you would target perfectly the customers you are looking for but they will not be able to reach you because your website will not appear in any of the search engine website!

Did you understand what I have just said?

There is no war at all, you have just to find a balance between both humans and robots and that will be perfect!

3R workshop will help you to find your path to success by providing you all you need in terms of SEO, keywords and many other stuffs

So do not hesitate to contact us right now

I am posting all lot in one time because I have been delayed due to my thesis, it takes me so long time but anyway I think it is usefull for both: You and me. I am learning things and letting you know what you still ignore in terms of E-marketing stuff! Today I am going to talk about the benefits of articles distribution thanks to 3r marketing services!

How such a simple activity could be a powerful marketing tool?You still wondering, so I am
going to give away the so called “secret”! Here are the three main benefits:

1.Excelent way of promoting your website and getting the right visitors

An effective way to introduce your website is through content distribution. Targeted visitors will arrive at your website when they click the links in your ebooks or resource box at the end of your articles. You stand to gain more website traffic through the ‘viral’ effect of content distribution.

2. Releasing content gives you an expert reputation

Writing quality articles, ebooks, white papers and reports will quickly establish you as an expert in your field. You will earn credibility if the content you have written provides solutions to people’s problems.

3.Increase link popularity

Another advantage of distributing free content is gathering inbound links. When people post your articles or distribute your ebooks on their website they are in essence providing one-way links to your website. If these one-way links originate from quality websites it will boost the pagerank of your web page. Writing and distributing quality articles or ebooks will increase your web page link
popularity.

You can discover more tips by visiting 3r website www.3r.ie

Thanks to simona I am learning how to really enhance your website, there is so many steps before
getting the right one, the one which will have effect! I realized that the structure of a website is key success for your SEO!. It should be a natural and logical flow which people can understand and follow with ease.

You just have to think out of the box to create a simple but effective website: The easier it is to use,
the longer users will stay at the site! If they have spend so long time looking for what they need in your site, they are going to get frustrated…

I think that obtaining a good website structure is not an easy task. We all know that there are few
basic pages that your visitors will expect to see:
- FAQ
- Privacy statement
- Terms of Service
- About us
- Contact Us
- Testimonials

In case you need some inspiration just have a look on the competitors wbesite to get an idea of how to organize yours. Try to take the best from the competitors and leave the useless tricks. In my opinion the best way to improve your structure is to ASK people what they think about your website. Asking anyone, it is the only to have some great feedback regarding your structure.

I am sure if you follow these steps conbined to a google adword campaign you will get success. Of course if you contact us you will not regret at all!

I hope that would help you!

Cheers